A better kind of home-grown.
Celebrating local Vermont food producers, the 2019 Producers Tour — hosted by the Farmhouse Group — is a year-long event series with a different highlight each month. While some months focused on foods — Vermont staples like maple, beer, and cheese — and others put the spotlight on individual producers — Jericho Settlers Farm, Wood Mountain Fish Co., Adams Berry Farm, and more. To kick off the tour, a poster series was created to pack a visual punch and break out of the mold the Farmhouse Group usually operated in. Edgy typography and dramatic high-contrast photography helps to grab a bystanders attention, beckoning them over for a closer look. T-shirts followed the format of the posters, stripped down to black and white in homage to gig shirts from everyone’s favorite bands. With a total of thirteen posters, each one had to be unique enough to stand on their own, and still fit within the series and the umbrella of the Farmhouse Group at large.
WORK // posters + t-shirts + typography + copywriting
