No need to tread lightly.

Bog Dog Floorcloths sought a brand polish to bring the logo and collateral into the 21st century without losing the quirky and whimsical flair that defined the company in the past. As a result, the original illustration was kept largely intact, with its lines streamlined and shapes refined to mirror the geometric nature of the client's product. A typeface was chosen, then hand-altered to create a one-of-a-kind mark that is round and fun while still legible and clean. Supporting collateral included conventional items such as business cards and a trifold brochure, as well as a few not-so-conventional pieces like a custom wax seal for added flair and fancy.

WORK  //  brand polish + collateral material