Rebranding on a solid foundation.

Benjamin & Co. needed a strong rebrand to build on existing equity. Looking to incorporate stylized renderings of the physical foundations of their builds, a bold and graphic mark was created to represent the solid timber frame and the traditional whetting bough placed to give thanks for a safe rising. Corporate collateral and print & digital ads round out the branding suite.

WORK // logo + collateral + digital banners + print ads